This is brilliant marketing that also serves the social good. Think about it: Diapers, babies, hugs and mommies. It's a natural fit.

Oh! In fact, that's the name of the product. Huggies Natural Fit is working with parenting expert Dr. Carol Cooper to to help parents further understand the importance of cuddling and the actual cuddle hormone, oxytocin.

Huggies released a survey which found that two thirds of new mothers were unaware of the importance of oxytocin in bonding with their babies. The good news is that more than half strongly believe that cuddling is important for creating a stronger bond.

Oh, wait a minute. That figure is 55 percent. Only 55 percent of mothers know it's important to cuddle their babies? Eek! I hope Huggies can help.