Oxytocin Deficit Disorder
Romance: Best Enjoyed in the Middle Ages

True Love and Business

I've written several times about the interesting and revolutionary work Paul Zak is doing on oxytocin and its relationship to business and economic exchange. In short, Paul is in the process of proving that the virtues of generosity and trust are crucial for a thriving economy.

MonfriedEarlier this morning, I had on my other hat: technology journalist. Researching Lotame, a company I'll include in a story about targeting online advertising, I came across this in a great blog post from the company's founder, Andy Monfried (right). He's talking about what companies can do to survive during these .. um .. difficult economic times:

9) rely less on email, and more on good old fashion people skills.  email is NOT people skills.

10) give way more love and good vibes than EVER. passion goes a long way in any business, and it's often under utilized - and, overlooked.

That's good advice for anyone in business at any time -- and maybe should go at the top of the list. Meeting face-to-face, looking into another person's eyes, shaking hands and sharing a beverage or a meal provide an opportunity to build trust, based on spurts of oxytocin from the hypothalamus combined with dopamine tickling the brain's reward centers. Trust and love are different points on the same neurochemical spectrum. When you love someone, you want good for them. And Andy is right, that kind of love impels each of you to help the other succeed.

I like the name of his blog, too: You Ain' Gonna Learn What You Don't Want to Know. So true.

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