Okay, now oxytocin is going to get really famous. David Byrne (formerly of Talking Heads) has noticed. He concludes,

To be honest, the prospect of oxytocin sprays and chocolate flavored PEA drops is frightening (and tempting). It’s hard enough out there without chemicals clouding the issue even more.

David Byrne Journal: 5.8.06: There is Chemistry Between Them