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• 11:27 Just added myself to the wefollow.com twitter directory under: #neuroscience #socialmedia #tech #

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• 08:49 thinking about the importance of oxytocin -- manifested as trust -- in business. Do we have an oxytocin-deficit society? #

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• 09:43 Looking at the relationship of the oxytocin system to borderline personality disorder; thanks to Amanda of fbpda.org #

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• 16:07 I just got word of the first honeybee swarm of the season in the East Bay #

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• 15:08 Men not as grateful as women. Due to weaker oxytocin response? tiny.cc/FG72o reminder: oxytocin tweets moving to OxytocinConnect #

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Guys! Have Some Gratitude -- It's Good for You

Men are not only less apt to express gratitude than women, they're also less likely to feel it, according to a study of reactions to getting a gift by Todd Kashdan of George Mason University. According to Science Daily,

He found that women compared with men reported feeling less burden and obligation and greater levels of gratitude when presented with gifts. In addition, older men reported greater negative emotions when the gift giver was another man.

Kashdan, a psychologist, puts it down to differences in the way girls and boys are raised: Boys are taught to control their softer side.

True, but I can think of another explanation: We know love, trust and generosity are part of the expression of oxytocin in the brain and in the bloodstream.  Certainly gratitude fits in here. And males are less responsive to oxytocin than women, because testosterone mutes its effects.

So, the boys can't help it. But that doesn't mean they shouldn't try.

As director of the Laboratory for the Study of Social Anxiety, Character Strengths, and Related Phenomena at Mason, Kashdan studies happiness, and he's found that gratitude is one of the three most essential factors in a happy life.

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• 07:56 reading: @TJCNYC P&G Tide Loads of Hope Digital Hack Night: snipr.com/dnv93 fascinating and now we all want that t-shirt #
• 10:55 @MichaelNekic thanks for the link; agreed, it's a good article #
• 10:56 I have bifurcated. For interactive marketing, stay here. For all things love and oxytocin, I will now be tweeting at OxytocinConnect #

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• 15:25 @merubin why look for bloopers? My editor asked me to. We do do tons and tons of positive case studies, also #
• 12:05 Heroes creator at TV of Tomorrow: migrate and expand content to web to outlive the TV show tiny.cc/bRQk9 #
• 12:08 Kring: surprising to see how easy it is to produce good stuff in stripped-down webisode format; effects on the go via director's laptop #

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• 20:16 @adamkmiec #agent provocateur agency says it was a short-term promotion ending last day of Feb; but he didn't say that when we spoke earlier #
• 20:19 @MichaelNekic link to that agent provocateur article, pls? Not showing via search #
• 20:36 @adamkmiec I think they couldn't keep it together; even early, it was sketchy #
• 20:38 @moodresearch citations for ??? #
• 20:42 just realizing I hadn't checked @replies duh #
• 20:43 @judymod thanks for the kind words about the social media article; I just saw your @ #
• 10:51 at TV of Tomorrow -- very cool and exciting ... and somewhat deja vu #

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• 23:11 More evidence that facebooking etc is good for you tiny.cc/gM6si #
• 12:07 MDMA could be good for treating PTSD tiny.cc/Kp0wE #

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