The Latest Hype: The Love Drug

Excitement and misinformation about oxytocin is out of control. This latest from CNN India suggests that we can get love in a bottle. It begins provocatively

In love? Over the moon? Want to cement all ties with the one you are crazy about?

Well, this is not J K Rowling''s world and you cannot really whip up a love potion to enchant the chosen one. However, you can try the next best thing - take some oxytocin.

And goes on to mention Lain MacGregor's finding that the drug ecstasy increases oxytocin release, as well as Adam Guastella's trial of using an oxytocin inhalant to make couples counseling more effective.

See: Oxytocin for Psychotherapy and Oxytocin in Therapy.